Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

SIRXOSM005 Mapping and Delivery Guide
Develop a basic website for customer engagement

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency SIRXOSM005 - Develop a basic website for customer engagement
Description
Employability Skills
Learning Outcomes and Application This unit describes the performance outcomes, skills and knowledge required to plan and build a basic website suited to organisation purposes and customer requirements. It requires the ability to plan and develop both the structure and content for the site, and to test and evaluate the site before it goes live.It covers those skills needed by an organisation that chooses to develop its own site, using website building platforms, rather than using the services of information technology specialists.It applies to individuals who work independently or with limited guidance from others, including senior operational personnel, business unit managers and, particularly to small business owner operators.This unit applies to self-employed individuals, and owners and employees of any type of organisation including commercial, not-for-profit and government organisations.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.
Prerequisites/co-requisites
Competency Field Online and Social Media
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities
Slides
PPT
Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Plan website structure.
  • Determine website purpose, structure and style to suit target customer audience requirements.
  • Identify required functions, capabilities and security requirements which meet website purpose.
  • Determine need for interactive forms and functions to capture customer information and maximise customer interaction.
  • Plan layout and navigation flow for appearance, readability, links and ease of use.
  • Document structure to facilitate efficient development.
  • Research and select website building software applications and hosting services based on website requirements.
  • Identify current and future website functionality, and compatibility of software applications to ensure add-ons can be achieved.
       
Element: Develop website content.
  • Select and evaluate information to create relevant website content consistent with organisational policy for information that can be publicly shared
  • Design interactive forms and user functionality to capture required information.
  • Create and utilise a list of key words to promote and ensure search engine optimisation.
  • Use language, style and tone suited to organisational brand, image and target audience.
  • Select non-text content features to complement website text.
  • Check content for accuracy, currency and relevance.
       
Element: Create website pages.
  • Utilise functions and templates provided by website building software to create pages and effective navigation.
  • Select page titles and key words that reflect purpose and can be easily understood by audience.
  • Utilise key words throughout site to maximise traffic to website and targeted content.
  • Incorporate non-text content features to enhance page presentation.
  • Create interactive forms and functions to capture customer information and maximise interaction.
  • Develop linked webpages and ensure links are clearly named and unambiguous.
  • Use consistent design features across all pages for ease of readability and navigation.
  • Upload files to web hosting service according to technical requirements.
       
Element: Test and critically evaluate website before site goes live.
  • Test all website functions and navigation to confirm operational status and ease of use.
  • Test useability of interactive forms and functions.
  • Check accuracy of content and evaluate design for appeal and match to organisation image.
  • Run test searches to ensure key words are driving traffic to the site and targeted content.
  • Adjust content, design, key words and navigation flow to ensure website is fit for purpose and meets organisation image requirements.
       

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Determine website purpose, structure and style to suit target customer audience requirements. 
Identify required functions, capabilities and security requirements which meet website purpose. 
Determine need for interactive forms and functions to capture customer information and maximise customer interaction. 
Plan layout and navigation flow for appearance, readability, links and ease of use. 
Document structure to facilitate efficient development. 
Research and select website building software applications and hosting services based on website requirements. 
Identify current and future website functionality, and compatibility of software applications to ensure add-ons can be achieved. 
Select and evaluate information to create relevant website content consistent with organisational policy for information that can be publicly shared 
Design interactive forms and user functionality to capture required information. 
Create and utilise a list of key words to promote and ensure search engine optimisation. 
Use language, style and tone suited to organisational brand, image and target audience. 
Select non-text content features to complement website text. 
Check content for accuracy, currency and relevance. 
Utilise functions and templates provided by website building software to create pages and effective navigation. 
Select page titles and key words that reflect purpose and can be easily understood by audience. 
Utilise key words throughout site to maximise traffic to website and targeted content. 
Incorporate non-text content features to enhance page presentation. 
Create interactive forms and functions to capture customer information and maximise interaction. 
Develop linked webpages and ensure links are clearly named and unambiguous. 
Use consistent design features across all pages for ease of readability and navigation. 
Upload files to web hosting service according to technical requirements. 
Test all website functions and navigation to confirm operational status and ease of use. 
Test useability of interactive forms and functions. 
Check accuracy of content and evaluate design for appeal and match to organisation image. 
Run test searches to ensure key words are driving traffic to the site and targeted content. 
Adjust content, design, key words and navigation flow to ensure website is fit for purpose and meets organisation image requirements. 

Forms

Assessment Cover Sheet

SIRXOSM005 - Develop a basic website for customer engagement
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

SIRXOSM005 - Develop a basic website for customer engagement

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: